To survive and thrive
in the best PR agencies in Singapore,
a new PR hire should not only conform to the set guidelines and qualifications
a PR company requires of him but also to adopt new skills and behaviors. New employees,
or newbies, are understandably no experts in the field and most enter it some
familiarity of the industry with an expected skill set. Companies will look for
candidates who are knowledgeable about, but not limited to, video editing,
writing, basic math, basic HTML, SEO and social media. With these skills, a PR
newbie comes in with a good foundation for progress and in time, will learn how
some behaviors and values can help them keep up in the fast paced public
relations field.
Here's a run-through
of the mindset a PR newbie has to adopt.
Toughness
and tenacity. PR is the place where customers, in this case, clients,
are not always right. A client company may think of a good marketing campaign to
implement but in actual effect, is not the best scheme to choose. Your job is
to fight the good fight and say no. Provide another strategy which initially
may be questionable to the client but in the end, results will speak for itself
and becomes a win-win situation for all.
Take
one's pulse. Do some heavyweight research and know your client's
industry and their business model. done. Understand how your client makes
money. Gauge the level of competition and know the performance of their
competitors.
Be
personable. The lifeline of PR agencies are their relationships with
clients. If you can see them personally, visit the client and converse
face-to-face. If not, pick up the phone and give them a call. Communication via
emails or online messaging should be the last resort. Form amicable
relationships with them and always maintain professionalism.
Get
your feet wet. You may be new to the company but it does not meet you
are restricted from bringing in work. Identify and get new clients and
opportunities - potential markets, etc. Your value in the PR agency will soar
to new heights.
Be
a team player. A PR agency should be a winning team with its members
upholding valuable designations and working together harmoniously. Learn how to
help others and they will help you. As a newbie, remember that you are always a
part of a bigger picture and everyone else is working to achieve the same goals
as you.
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